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newsletter: happy holi-ads!
December 11, 2023 This year’s list of our favourite holiday commercials from around the world includes some standout Canadian-made ads. From baking fails to lottery wins, these commercials are making...
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brand magic
brand magic: the powerful combination of creativity + television TV is renowned for its impressive ability to achieve reach and awareness in a short period of time, but to effectively build a brand,...
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newsletter: Peter Field’s powerful argument supporting tv’s effectiveness
January 23, 2024 Peter Field is well known for his effectiveness research and insightful presentations, but his keynote at the 2023 Future of TV Advertising (FTVA) Global conference was among his most...
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newsletter: brand magic with Karen Howe
January 25, 2024 Join us Feb 21 when Karen Howe, globally awarded Creative Director and Cannes Lions Advisory Board Member, shares key creative elements that will move the effectiveness dial. download...
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newsletter: WFA global marketer conference
February 6, 2024 The WFA Global Marketer Conference is coming to Toronto on May 16. Featuring some of marketing’s best minds, this event brings together an international gathering of advertisers for a...
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newsletter: brand magic recording now online
February 28, 2024 We recently had the pleasure of hosting Karen Howe, a globally acclaimed creative director and Cannes Lions Advisory Board member. Karen shared examples of best-in-class television...
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Bell Media (Toronto): Thursday, June 6 Corus (Virtual): Wednesday, June 5 indieNET (Toronto): Thursday, May 30 Rogers Sports & Media (Virtual): Tuesday, June 4 The post upfronts 2024 appeared...
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newsletter: what every marketer should know about the power of television...
March 20, 2024 Our latest Ad Nation research reveals a fascinating insight: Marketers are anything but normal. Their media consumption patterns diverge significantly from those of the average...
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newsletter: Peter Field’s latest whitepaper ‘why tv is at the heart of...
March 25, 2024 Mark Ritson says Peter Field is “a voice that you, as a marketer, should listen to,” and we couldn’t agree more. Field’s extensive body of research and data-driven insights make him one...
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newsletter: CMDC media summit 2024
April 3, 2024 Join us at the CMDC Media Summit on April 24, a day dedicated to collaboration, innovation, and driving positive change in the Canadian media industry. thinktv is delighted to be hosting...
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newsletter: the state of total tv in Canada
April 30, 2024 Advertising on connected TV is a growing and exciting space – but not all impressions are created equal. The theme of last week’s CMDC Media Summit was collaboration, innovation, and...
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newsletter: total tv & streaming viewership: spring 2024
July 15, 2024 Spring brought April showers, May flowers, and a continued Total TV dominance in reach and time spent. Key highlights from the report: Total TV delivers a 66% share of video (A18+) in...
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newsletter: the future of tv advertising Canada 2024
June 18, 2024 thinktv is a proud sponsor of the Future of TV Advertising Canada, returning to Toronto on September 11. We are pleased to offer thinktv newsletter subscribers a 20% discount off ticket...
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newsletter: think tv creative is out of reach? think again.
July 25, 2024 Think TV advertising is out of reach? Think again. Contrary to popular belief, TV advertising doesn’t have to break the bank. Canadian broadcasters offer a wide array of strategic and...
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media, marketing & effectiveness Vancouver
media, marketing & effectiveness Vancouver thinktv is delighted to announce that Media, Marketing, & Effectiveness is heading west! Join us in Vancouver at the Fairmont Hotel Vancouver on...
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newsletter: total tv viewership: a streaming snapshot
September 17, 2024 There was a lot of talk at the Future of TV Advertising conference in Toronto last week about Total TV, and for good reason. While advertising supported streaming is a growth area...
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newsletter: WFA global marketer conference
February 6, 2024 The WFA Global Marketer Conference is coming to Toronto on May 16. Featuring some of marketing’s best minds, this event brings together an international gathering of advertisers for a...
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newsletter: the value of tv news 2024 report
September 25, 2024 What do 95% of Canadians have in common? They think access to Canadian news and journalism is important, and a staggering 79% of Canadians are concerned about fake news. Canadians...
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lessons in marketing strategy: a discussion with eat your beets authors
lessons in marketing strategy: a discussion with eat your beets authors Join us on November 14 for a lively discussion with four of the authors from Eat Your Beets. The book, an APG Canada initiative,...
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